Services
Whether you're looking to refresh outdated blog posts, scale production, or build a full-funnel strategy from scratch, I'll help you turn your ideas and insider insights into high-impact assets that span all search, sales, and brand channels. Core services include:
Long-Form Content Writing
- Comprehensive, SEO-optimized blog posts, guides, tutorials, and deep-dive articles
- • Specialized content across various formats, including case studies, white papers, e-books, and thought leadership pieces, is designed to drive engagement and support SEO initiatives.
Content Strategy & Planning
- Full-funnel content strategies aligned to your sales cycle and target personas.
- Content audits to identify gaps, low-hanging SEO opportunities, and repurposing wins
- Messaging frameworks and topic maps to ensure consistency across formats.
SEO Content Creation & Optimization
- SEO-friendly blogs, landing pages, and evergreen content are designed to support search intent and business goals.
- Strategic keyword research & optimization.
- Content refreshes to improve visibility, engagement, and lead quality
- • On-page structure optimized for evolving search platforms (Google featured snippets, voice search, zero-click results, AI search, etc.).
Content Briefs & Templates
- Templates, briefs, and worksheets that support a range of content types and strategic goals.
- Purchase reusable templates that can be adapted and reused to meet your org’s unique content needs, allowing you to scale production, enforce quality standards, and get more from every asset in your library.
- Option to design custom templates and assets that better align with your content goal.
Thought Leadership & Executive Ghostwriting
- Strategic thought leadership content for executives and founders.
- LinkedIn articles, guest posts, and POV-driven blog content that builds authority and reflects your brand values.
- Executive ghostwriting services for LinkedIn, industry publications, and bylined blogs that elevate your internal experts and brand credibility.
Sales Enablement & Product Content
- Clear, benefits-focused messaging for complex tech solutions.
- Case studies, one-pagers, solution briefs, and comparison guides that bridge the gap between technical specs and customer outcomes.
- Assets designed to support the entire sales process — solution briefs, case studies, one-pagers, and more that enable conversations, shorten sales cycles, and build trust.
Onboarding, Training, & Learning Docs
- Content that supports product-led growth (PLG) and self-service experiences.
- Human-friendly how-tos that reduce support burden and boost retention.
- Knowledge base content, FAQs, onboarding flows, and tutorial-style posts that drive success, improve user satisfaction, and increase retention rates.
Multi-Format Content & Repurposing
- Repurposing existing content into new formats such as carousels, videos, and templates.
- Content bundles for campaigns, launches, and events.
Let's Work Together!
Ready to turn your expertise into content that connects, converts, and creates long-term value? Contact me at grace@gracesweeney.digital, and I'll get back to you within 24 hours.